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¸ß±¶ÂÖÅÌ Produces Automotive Product Capabilities Video

Riverside, Calif., October 6, 2009 ¸ß±¶ÂÖÅÌ, a leading manufacturer and supplier of electronic components, today announced that it has posted a new video of the company?'s Automotive Division capabilities on its website, www.bourns.com. The ¸ß±¶ÂÖÅÌ Automotive Division develops and designs a wide range of customized automotive position, speed and torque sensors and fuel cards. Providing worldwide customer support, these products are manufactured in TS16949 certified facilities throughout Europe, North America and Asia.

?"The video illustrates how customers can benefit from ¸ß±¶ÂÖÅÌ extensive engineering and localized support," said Jeff Pyle, vice president and general manager of ¸ß±¶ÂÖÅÌ Automotive Division. &;quot;Customers will be able to view ¸ß±¶ÂÖÅÌ R&D and design group, prototype and sample shop, laboratories and of particular interest, our lacquer production. This core competency is responsible for the development of reliable, long life potentiometers, for which ¸ß±¶ÂÖÅÌ is renowned in the industry.&;quot;

The video was filmed and produced by the Bavarian broadcasting station, Munich TV, which aired the video several times in their business sector programming in July and August this year. To view the new automotive product capabilities video or for additional information about ¸ß±¶ÂÖÅÌ automotive products and services, please go to the ¸ß±¶ÂÖÅÌ Automotive section.

About ¸ß±¶ÂÖÅÌ

¸ß±¶ÂÖÅÌ, is a leading manufacturer and supplier of position and speed sensors, circuit protection solutions, magnetic components, microelectronic modules, panel controls and resistive products. Headquartered in Riverside, California, USA, ¸ß±¶ÂÖÅÌ serves a broad range of markets, including automotive, industrial, consumer, communications, non-critical life support medical (low/medium risk), audio and various other market segments. Additional company and product information is available at www.bourns.com.

¸ß±¶ÂÖÅÌ® and the ¸ß±¶ÂÖÅÌ logo are registered trademarks of ¸ß±¶ÂÖÅÌ and may be used only with the permission of ¸ß±¶ÂÖÅÌ and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

¸ß±¶ÂÖÅÌ® products have not been designed for and are not intended for use in "lifesaving," "life-critical" or "life-sustaining" applications nor any other applications where failure or malfunction of the ¸ß±¶ÂÖÅÌ® product may result in personal injury or death. See Legal Disclaimer Notice www.bourns.com/docs/legal/disclaimer.pdf

Agency Contact:
Annette Keller
Keller Communication
annettekeller1984@gmail.com
Company Contact:
David Scofield
¸ß±¶ÂÖÅÌ
(951) 781-5054
david.scofield@bourns.com