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¸ß±¶ÂÖÅÌ to Announce Significant Enhancements to its Industry-Leading Line of Guitar Potentiometers at the 2010 NAMM Show

Riverside, Calif., January 7, 2010 Seymour Duncan, Chip Ellis, Marvin Sperling, Scott Dunham, and Bernie Hamburger to Make Appearances in ¸ß±¶ÂÖÅÌ¡¯ Booth, and Instrument Vendors to Showcase Products

¸ß±¶ÂÖÅÌ will announce innovative additions to the company¡¯s line of products for the Professional Audio industry during the upcoming NAMM Show, January 14-17, 2010 in Anaheim, Calif. The company¡¯s expanded product portfolio offers enhancements to ¸ß±¶ÂÖÅÌ¡¯ industry-leading components such as guitar potentiometers, commercial panel controls, slide potentiometers, and rotary encoders to meet the Professional Audio Market demand. ¸ß±¶ÂÖÅÌ is committed to provide the professional audio market with high-quality components for reliable sound. A team of technical experts will be on-hand to demonstrate the new products during the show in ¸ß±¶ÂÖÅÌ¡¯ booth #1548 in Hall E.

Leading instrument vendors will also be showcasing new products in the booth featuring ¸ß±¶ÂÖÅÌ? Pro Audio components. In addition, Seymour Duncan, world-renowned pickup designer/manufacturer and guitarist, Chip Ellis of Fender with an EVH? Wolfgang? guitar, Marvin Sperling, bass guitarist/sound engineer/producer, Scott Dunham of Mad Creations Unlimited, and Bernie Hamburger of Hamburguitars are all scheduled to make appearances.

We invite you to speak with a ¸ß±¶ÂÖÅÌ professional audio technology expert about:

  • New Product Enhancements and Line Extensions
  • Release of Model PSM Motorized Master Slide Potentiometer
  • Re-release of Model 82 Vintage Guitar Potentiometer
  • Leading Vendor Products that Utilize ¸ß±¶ÂÖÅÌ? Components
  • ¸ß±¶ÂÖÅÌ¡¯ Position in the Professional Audio Industry

To see the entire portfolio of ¸ß±¶ÂÖÅÌ? Professional Audio products, please visit the company¡¯s website at or www.bourns.com/proaudio.

EVH? and Wolfgang? are registered trademarks of Fender Musical Instruments Corporation.

About ¸ß±¶ÂÖÅÌ

¸ß±¶ÂÖÅÌ, is a leading manufacturer and supplier of position and speed sensors, circuit protection solutions, magnetic components, microelectronic modules, panel controls and resistive products. Headquartered in Riverside, California, USA, ¸ß±¶ÂÖÅÌ serves a broad range of markets, including automotive, industrial, consumer, communications, non-critical life support medical (low/medium risk), audio and various other market segments. Additional company and product information is available at www.bourns.com.

¸ß±¶ÂÖÅÌ® and the ¸ß±¶ÂÖÅÌ logo are registered trademarks of ¸ß±¶ÂÖÅÌ and may be used only with the permission of ¸ß±¶ÂÖÅÌ and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

¸ß±¶ÂÖÅÌ® products have not been designed for and are not intended for use in "lifesaving," "life-critical" or "life-sustaining" applications nor any other applications where failure or malfunction of the ¸ß±¶ÂÖÅÌ® product may result in personal injury or death. See Legal Disclaimer Notice www.bourns.com/docs/legal/disclaimer.pdf

Agency Contact:
Annette Keller
Keller Communication
annettekeller1984@gmail.com
Company Contact:
David Scofield
¸ß±¶ÂÖÅÌ
(951) 781-5054
david.scofield@bourns.com